Hans Wilsdorf didn't buy ad space when he launched the Rolex Oyster in 1926.

Instead, he put it on the wrist of Mercedes Gleitze as she became the first British woman to swim the English Channel and waited like a proud parent to see it climb out of the water just as he knew it would: still ticking.

The headlines did the rest.

He did it again in 1953 when he furnished Edmund Hillary and Tenzing Norgay with Oyster Perpetuals as they prepared to summit Everest — knowing no other watch in existence could survive the conditions. They reached the top. The watches kept time.

From the Submariner to the Datejust, every Rolex was built with intention; for a purpose; to do a job.

The Milgaus was designed to function in highly magentic environments for scientists and engineers. The Explorer II for low light environments like cave expeditions and blizzard white outs.

And the GMT Master was designed for PanAm pilots at the height of the jet age who needed to be in two places at once. That hit headlines too.

I like Hans. I like the way he thinks. I like his values, philosophy, and approach.

I like the way he advertises.

I created this with the intent to return the brand to the integrity and intention it was founded upon.

Proof, not
promise.

An animation I never got quite right but YOLO

Songs I wrote and talked my poor nieces into making music videos for